Dig Deep - Unconventional Ways to Grow Your Brand

Overview

A brand is a promise you make to customers and a belief for which employees stand. It’s how people recognize your company as something unique, making an important emotional connection.

Did you know . . .

Nearly 9 out of 10 agree it’s important to present their brand consistently, yet less than half are doing so.¹
70% of marketers say that content marketing has increased their brand awareness.²
When people hear information, they are likely to remember only 10% of it three days later. If a relevant image is paired with the same information, people retained 65% of the information three days later.³

In this webinar, you’ll learn:

The risks organizations take when they lose sight of their branding . . . and how to turn it around
Characteristics of captivating brands that are within your reach
An easy-to-follow formula to create your distinctive brand

Speaker

Carla Johnson

Carla Johnson is a world-renowned storyteller, an entertaining speaker and a prolific author. Her latest book, Experiences: The 7th Era of Marketing, sets the benchmark for marketing’s evolving role in business. Today, she travels the world teaching people how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation. Dig deeper at www.TypeACommunications.com.

¹ Demand Metric Research Corporation and Lucidpress
² iMedia Connection
³ LifeLearn

Sponsored by Allegra Marketing · Print · Mail

Allegra is your local, single source for strategic marketing
and print communications with measurable results.

Allegra is independently owned and operated.

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